Seth Sternberg

    CEO, Honor

    Seth Sternberg is the CEO of Honor, a company focused on addressing challenges in the home care industry. The conversation covers lessons learned from building a home care business, the importance of treating caregivers well, and the role of technology and policy in the care sector.

    What did Seth teach us?

    1. 01

      Before building software, first run the business to understand the problems firsthand. Going straight to technology without this operational experience often leads to failure.

    2. 02

      Difficult problems can create strong competitive advantages. Focusing on and solving hard societal issues can help a company survive where others fail.

    3. 03

      Caregivers should be treated as customers, not just employees. Recognizing their choices and building solutions for them is crucial for scaling a care business.

    4. 04

      Acquiring a business is just the beginning; the real value comes from effectively capturing and utilizing data. Underestimate the complexity of large-scale mergers and acquisitions at your peril.

    5. 05

      Moving fast and breaking things is unethical in the care industry. It is important for founders to gain practical experience in care settings before starting new ventures.

    6. 06

      The caregiver shortage in America requires an immigration solution. A time-limited caregiving visa, similar to Japan's, could address the supply limitations in the care sector.

    Read the full write-up on Substack.